There are some world class dealerships that give world class support to the Viper, they are sponsors here. You just don't have that on every corner, because of the low sales volume. If Vipers were selling like 911's, then the dealership network would blossom. I guess we shall see if the new 918 and/or Nismo Ring records do anything to boost sales for their brands... you have to admit it has generated a ton of attention in the car community, with many more enthusiasts knowing who has the Ring record than who won LeMans or ALMS GT this year. What generated more press for the Viper, the Ring record or the Viper Cup?
I agree that a win at LeMans would help sell cars, but I also think a Ring record, based on development of the ACR would benefit G5 owners more than a race program that barely translates to the road cars (eg., GTS-R and GT3-R). That's the benefit of using the Ring for development. I think the Viper got a big shot in the arm from the Ring record (kudos to VCA and ViperExchange)...it put the Viper back in the discussion when American supercars were being discussed (not just FGT or ZR1). Now, if SRT or MOPAR was putting out parts from the race cars that could be fitted to an SRT then that would make the effort much more worthwhile. I feel the Viper Cup was worthwhile from the perspective of development of the ACR-X which parts could be fitted to the ACR. I don't know if a new X is in the works, there were barely any takers for the Cup Championship this year...even with SRT spotting the entry fee. Do you think more than a handful of diehards know (or really care) who won the Viper Cup? The Ring record is the big prize nowadays...it's a new world. I suspect Ralph gets it. Fiat and SRT need to get on board. Maybe you agree, and just think it can be had with a lot less than I suspect it will take. I think SRT should bring all they can to the game. Cars are developing out of this race that nobody imagined five years ago.