Janni summed it up nicely. It's a huge expense to bring out a new model, emissions, crash testing, etc. Different body style=new model. DC OVERALL has to be more profitable to justify the expense of developing a new model. Now here's the marketing kiss of death in a company struggling for enough profit.....I bet they soundly believe the coupe would take buyers from the convertible, thereby leaving them with about the same number of units sold every year, AND IF they believe that they COULD double the units with a coupe then it would require LOT'S more investment in the plant and equipment, remember Prowler is not made there anymore and I think engine production was pulled in there. So I bet that plant is maxed out with current SRT production. So their marketing mystery will be, how many $ for plant improvement to push out how many models that may steal from the existing convertible...therefore, no increase in production, or pprofit. Or a 500-1000 unit increase in production at VERY high costs because of the limitied production and costs of plant expansion. As opposed to developing the 300C or another model for the same INVESTMENT which will return much higher production numbers and sales and profits. They are cranking out a lot of new models right now, doing a lot better job than GM or Ford at it and they have to carefully invest where they get their best return. The two best ways to get the coupe built are to NOT buy the SRT, then demand goes down and they might fill up the line with the coupe, that way they don't have to expand the plant, the second way is easier, buy some stock, it's way down, but anybody can see they are on the way to developing grat product, they just need some more bread and butter models before they expand the halo car line.