<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by Paul Ronald:
Jon- Did DC pay only 25% of the costs of putting these books together? Who were the other 8 advertisers?
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When the book was under development, "up to 12 advertisers or pages" were invited to pay [ several thousand $$ per page ] each "to offset the cost of producing 10,000 limited copies of the book" 10 pages of 12 available were sold.
The book is promised to everyone who gets a car, and was sold at VOI-7, and is at CAAP for sale, as well as at 1-800-998-1110. When 10000 are gone, they are supposed to be gone. In 10 years they'll be $100 on ebay.
Advertisors (alphabetical) are: Archer (John)Racing; ASC; Michelin, MPP, PartsRack Inc; Reliable Carriers; Skip Barber; Snake Oyl Products; Viper Days;