I'm not the only talking about sales, visit the Gen III section there are threads about it there. Besides prior to the Gen III I've NEVER seen a Viper sit on the lot like there are/were(prior to Katrina) here. I'm NOT saying the car is bad, etc just saying what is going on locally and apparently around the country per other Viper owners.
This is the Gen III section, but that is besides the point. Vipers used to sell out for one major reason: They were built to order. And the numbers? In the very last year of Gen II production (2002), including 360 Final Editions, they only built 1,463 Vipers. In 2003 they sold out because they were presold to current Viper owners (all 1875 of them). In 2004 DC took the "if you build them, they will come" approach and that is where they fell flat on their faces. 2,435 Vipers were built with the vast majority never ordered by any individuals. Suddenly you had 1,000 "extra" Vipers out there that sat on rural dealer lots (many got their first Vipers ever and had no idea what to do with them) and simply drove down the prices. Supply and demand, with supply exceeding demand.
Here is a little fact for you:
There were more 2004 SRT-10's sold than ANY model year of the GTS (by a 50% margin). Only the 1994 RT/10 outsold it, otherwise the 2004 SRT-10 outsold every single model year of the RT/10 as well. How about that.
As for excuses,
here you go.