I said this was a SRT marketing fail because if you notice all their marketing is around social media, ie Facebook and twitter. Ralph stopped by Carlisle this weekend and gave a quick speech, he asked a group of Viper owners if they were on twitter and none said yes, then said that you should be. Marketing isn't about moving the intended audience to you media of choice, but delivering your message in their media of choice. I see more and more of the camaro and vette performance commercials, but not a 1 from SRT. The best product doesn't always win, and in fact will often fail simply by overlooking the sales aspect of the product. Apple didn't become the most successful company on the planet because they had the best product, they had excellent marketing with the dancing silouettes s, they made buying music easy with iTunes, and they had great support with the genius bar. Show me where SRT has any marketing, sales, or support.
Just ordered ours.
